Roy Keane fronts new Adidas fashion range as he stars alongside his dog, Jet

Keane is the main focus of the video, where he is seen wearing a number of items of clothing from the range as he walks with his dog, jet, through the countryside. The new range is set to be released on November 16, with the clothing recreating many previous Adidas concepts from the 70s and 80s.

In a new video released on Thursday, Keane is seen walking his dog as he goes into detail about the motions of being a top-level professional footballer. It is a striking campaign, with Keane&aposs presence providing a powerful context for the range, which is part of Adidas&apos renowned &aposSpezial&apos family of products, ranging from trainers to jackets.

Keane&aposs time as Manchester United captain saw him marked out as one of the game&aposs hardest players, with the Irish midfielder becoming an icon for his no-nonsense style. His style has continued into his career as a straight-talking pundit on Sky Sports, with the new launch video for the range providing a glimpse of the man behind the persona.

In a press release, adidas said: “This season, adidas Spezial embarks on another exploration of elevated styles for its Autumn/Winter 2023 collection expertly curated by adidas archivist and Spezial founder Gary Aspden.

It continued: “The launch of the adidas Spezial Autumn/Winter 2023 collection is showcased in a campaign film which follows the iconic footballer Roy Keane, as he takes his dog &aposJet&apos on a lakeside walk.